Website Color Schemes Choosing the Right Colors for Your Website

Does color influence website visitors?

A few years ago, websites were still a luxury, but now almost everyone can have their own website, and it is much easier to create a website. But the question still exists, that is, how to better grasp the preferences of website visitors and provide users with a more readable website? Color plays a big role in this.

How much influence does color have on website visitors?

Researchers have long discovered that colors have a great impact on the human mind. By using different color schemes, a website can be observed to see whether it is attractive to users, especially new users or when users leave the website.

And more importantly, the color of the website often affects the subconscious mind. Colors can make users feel irritated, happy, excited, bored, etc.

So how can you make your website color scheme more attractive? Here are a few color matching suggestions:

1. Try to use web-safe colors, that is, colors that exist in nature, rather than unnatural colors synthesized by monitors.
2. The contrast between the background color and text of the web page should be high. Generally speaking, black fonts are often chosen for white backgrounds. Of course, this is not absolute. Dark blue and gray are also commonly used colors for web fonts.
3. Avoid the simultaneous appearance of blue and red, blue and yellow, and green/blue and red. Because it will easily make people feel visual fatigue
4. The colors used should always be consistent. Research shows that 5 colors are the limit for a website, and generally do not exceed five colors.
5. Try to avoid using small fonts or blue tables.
6. Some colors are very boring in themselves, such as gray, but if combined with some orange or bright colors, they will produce a completely different feeling. You can try it.
7. Use white space to balance the color stimulation on the website
8. Always keep the color consistent, which is also an important aspect of website readability.

Color and People

People of different ages have different color preferences. You can match colors based on the age characteristics of your website's users, such as:

Color preferences of older and younger people

People of a certain age prefer websites with calm and restrained colors, while younger people prefer vivid and bright colors.

Color preferences of men and women

Men prefer blue, orange, red and yellow. Women prefer red, blue, yellow to orange. Additionally, women have been shown to see more colors than men.

Country and color

Different countries have their own color preferences. Especially in some countries, certain colors are bad symbols, which is something designers should pay special attention to.
For example, in Western countries white represents purity, while in China, Japan, and India white often represents misfortune. Pink is popular in Japan, but it represents unmanliness in India or Eastern European countries.
Purple and red represent frivolity in Arab countries. And it is best not to use purple in Judaism, Christianity, and Islam.
In addition, blue is accepted by almost all countries, so it is a relatively safe color. At the same time, blue is also an international color. Many international organizations have used blue.

There can be a lot of discussions about colors, but the most important point is that designers should constantly observe and summarize in daily website design. Choosing the right color is also a test of every web designer's ability.

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