Not all pop-ups are rogue. Tips on designing website pop-ups

Not all pop-ups are rogue 123WORDPRESS.COM

Pop-up news is common in domestic Internet services, and the real-time push method is very effective in expanding the coverage of websites. In the decentralized Web 2.0 era, although this “push” method can continuously bring traffic to the website, from the perspective of user experience, it is unpredictable and highly disruptive, so it is also disliked by many users and is often regarded as “rogue” behavior.
But if you think all pop-ups are unwelcome, you’d be wrong.
The digital version of the Wall Street Journal quietly launched a new feature last month - pop-up windows. Like all pop-ups, it appears in the lower right corner of the screen and displays real-time market conditions. The small pop-up space includes several tabs, allowing readers to see stock trends and indexes in different markets.
From the current perspective, the pop-up effect of the Wall Street Journal is quite good. According to Nieman Journalism Lab, the feature received 200,000 PVs from 25,000 people in just three weeks after its launch. More importantly, the stickiness of this service is quite high.

“What’s interesting is that the average reader spends nearly 15 minutes on the site, and if you browse the site, it’s probably twice that,” said Raju Narisetti, executive editor of the Wall Street Journal’s digital edition. “I’m not saying some people are suddenly staring at it all the time, but the fact is that this format makes sense for some people.”
So why do the pop-ups in the digital version of the Wall Street Journal receive such a good response? Since the disturbing nature of pop-ups cannot be avoided, the only way to reduce users’ negative emotions caused by the disturbance is to solve the problem from the perspective of content and personalization. In addition to the pop-ups that appear without warning, many users close the pop-ups without hesitation because they dislike the news content. For example, many pop-up messages are very important, but many people are not interested in them. This is caused by inaccurate positioning.
Unlike most pop-up windows with bland content, the Wall Street Journal pop-up windows contain extremely rich data and are updated in real time. Most importantly, its target audience - investors, company executives, and people in the financial industry - have a strong demand for it. As Raju Narisetti said, "There is a group of people who see the world through markets and market data." In addition, the customizability of the content has also gone beyond differentiation, and users can customize the "My Markets" view according to their personal needs. Then users are given the option to set the pop-up window size.
There is a type of pop-up window called Interference, which is a rogue, and there is another type of pop-up window called Notification, which is a tool.

Sina Weibo's web version launched a pop-up feature last week for Olympic Express, which is as real-time as the Wall Street Journal's pop-up window. But how long can this pop-up window stay on the user's desktop?
Title image from: CAIVP

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