The design process of Alibaba's Mid-Autumn Festival logo combined with the website
<br />First think of the idea, then draw a sketch, then sketch with a mouse, and finally make it into a flash animation. This is my usual process.  This is the first image that comes to my mind when I think of Mid-Autumn Festival: the idea is that Chang'e flies to the moon and brings with her a delicacy from the world - moon cakes. There are osmanthus flowers in the foreground and a full moon and beautiful buildings in the background. I spent some time on dealing with the wrinkles on the clothes. Of course, I think it's a beautiful image. But beauty is not enough, so I immediately made the following sketch: The general idea is that Mid-Autumn Festival is here, and Ali Wangwang is reunited. A family of three was enjoying the moon and eating moon cakes on the grass. Xiaowang was very curious about the full moon and was very childish. The whole family was having a great time. This image isn't as beautiful as the first one, but it fits. Because the first picture can be used on any website, but it is very suitable for Alibaba. OK, two plans, one comprehensive and one applicable, I asked the boss to review them, and the wise boss decided on the second plan:)   There are indeed differences between hand-drawing and mouse-drawing. I can make mouse drawing 100 times more refined, but the sense of lines and casualness of hand-drawing are lost in the refinement. I think this needs to be improved in future works.  Composited into the "ambience", it has less of a night feel. The night sky must be integrated into the white background of the web page. How can we make it blend beautifully and give the feeling of night? Previous Page 1 2 Next Page Read Full Article |
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