A brief discussion on the definition and precautions of H tags

Judging from the results, there is no fixed pattern for defining titles, and they all feel rather random. From the perspective of SEO, you only need to pay attention to the presence of keywords in h1, h2, and h3. From the perspective of Web standards, there is nothing wrong with using div definitions. This proves a point: as long as you are generally friendly to search engines, don't worry too much about the details. It can also be said that for most people, using the default things in WordPress is enough. There is no need to look for any methods everywhere. It may be more important to focus on the article.

But if we have to talk about what is used to define the title of the article

It can be viewed from two aspects:

1. Define by the importance of the content

Use h1 to define the website title

Use h2 to define the article title

Use h3 to define column titles

2. Define according to the level of the website

Use h1 to define the website title

Use h2 to define column titles

Use h3 to define the article title

H1 is rarely used to define article titles. It is generally used to define website titles, otherwise it is not used.

Search engines are extremely sensitive to H tags. If used properly, search engines will give them very high weight. Indiscriminate use of H tags will not only fail to bring good weight to the website, but may also be considered cheating by search engines, eventually leading to the site being banned. Therefore, it is crucial to make good use of the H tag.

Why are search engines so sensitive to H tags?

The font size of H tags increases from small to large and is uniformly bold. That is to say, after using the H1 tag, the displayed font style is the largest font in the H tag and is bold. Similarly, the search engine sensitivity also increases from "small" to "large", but in actual applications, the weight of H tags below H3 is generally very small, close to zero, so most websites will not consider it.

How to use H tags correctly

The H tag reflects the content of the entire page and reflects the center of the entire page. Therefore, no matter it is the homepage or the internal pages, there can be at most one H tag. There is nothing wrong with having more than one H tag. It will affect the overall weight distribution of the website. What does it mean? It means that if you have multiple H tags on a page, the search engine does not know what the page is emphasizing and it is "erratic". How can the search engine judge the focus of the page? It can only rely on keyword density. Maybe you add an H tag to a hyperlink to another page, but it will not have much effect because the focus of this page is already unbalanced. What is the H tag? It is a title tag. Everyone needs to understand this. Therefore, a page should only use one H tag at most. If H2 can be used, use H2. Of course, H1 is better, depending on the aesthetics of the page.

H tag usage precautions

Many SEO beginners like to use H tags to emphasize the expression of the page, and most of them will use H1 tags. As a result, they find that H1 is too large, so they use CSS to control it to achieve the beauty of the page. They feel that it is "perfect" for both user experience and search engines. In fact, this approach is extremely wrong. The originally enlarged and bolded H tag has lost its own attributes and has no value of existence. You are lucky not to be discovered by search engines. If discovered, the search engine’s weight will be reduced or even banned. Here I would like to remind everyone that H tags are generally not used on the homepage, because it is impossible for the homepage to only use keywords or long-tail words.

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