25 Tools to Improve Website Usability and Conversion Rates

How do you know if visitors like your website? Tracking user behavior with the help of usability testing tools can answer this question. The tracked data can provide you with precise information about what users like about your website, which areas are the most prominent, and which areas are most easily overlooked by users. Don’t underestimate the collected data, because it can help you effectively improve your website’s click-through rate and conversion rate.

There is no time to improve your website. When you find that your website is not attracting many visitors, you should take action immediately. Here is a collection of great tools that track user behavior in different ways and provide you with suggestions for improving your site's usability. Some of them may not be free, but a good return is worth paying for. It is a happy and meaningful thing to hunt for the tools everyone needs!

Userfly

Userfly can provide free web visitor action recording service. You only need to add a simple Javascript code to the web page to record the visitor's actions from opening the web page to closing it. Userfly can record actions such as mouse movement, clicks, and keyboard input. For website owners, Userfly can easily detect and analyze user behavior, and provide very valuable information for website UI/UE through methods such as A/B Testing.

Attention Wizard

The Attention Wizard is a visual tool that can help you improve your conversion rate and easily identify problems with your landing pages. Attention Wizard uses advanced artificial intelligence algorithms to simulate the trajectory and focus of human eyes. Attention Wizard can immediately process the web page sample you submitted and generate an "eye trajectory heat map". This “heat map” predicts how visitors to your site navigate within the first few seconds. 75% of the generated results are done with eye tracking and mouse tracking. Attention Wizard is available in three versions: Basic, Advanced and Ultimate.

ClickDensity

A complete usability toolkit that uses real-time data from visitors to improve website content structure, optimize link and ad placement, and analyze and increase website stickiness. It will tell you exactly where your visitors are clicking.

After registration, just add a piece of Javascript code provided by the website to your website. When users visit the website, a small additional file will be automatically downloaded to transmit the user's click events. The product offers a free trial version, with paid upgrades to different premium versions.

4Q Online Survey

Are users truly satisfied with the website? Season 4 Online Surveys, a free solution, can tell you detailed information about your website visitors, such as why users visit your site, whether they complete the task in the right way, and if not, what is holding them back. This survey can collect a lot of feedback from users.

ChalkMark

Chalkmark allows you to quickly create a project, conduct surveys on your interface prototypes among visitors to understand where users focus, view heat maps for each task, and know how many users skipped a task. You can sign up for free, or pay monthly or annually for an unlimited number of tasks.

ClickHeat

It is open source software under the GPL license and a very powerful JavaScript library. It can help you count the heat distribution map of user clicks on a page and supports Chinese display.

Clicktale

It is a tool for analyzing the browsing behavior of your website visitors. It records all the operations performed by visitors on your website in a video-like manner. You can watch it online or download it to your computer. Using ClickTale's visitor behavior video records can help you better layout your web pages, provide visitors with a better user experience and thus increase conversion rates. It also provides real-time monitoring of performance analytics, conversion analysis, link analysis, advanced filtering and market analysis.

Clixpy

Clixpy records almost all actions of your visitors like mouse movements, clicks, scrolling, and form inputs. These actions are very helpful in identifying what content users find easy or difficult, what engages them most, and why users leave the site. This helps optimize your landing pages and helps you convert visitors into customers.

Concept Feedback

Concept Feedback provides quick feedback on website design, usability and marketing through an online team of professionals. For public opinions, WEB professionals in the team will give you an overall opinion. For private feedback, you can invite specific experts to provide feedback and organize the results into graphical forms. Professional feedback comes from experts in the fields of design, usability, and marketing.

CrazyEgg

CrazyEgg can monitor all clicks on a page and clearly display the page's click heat map, which can monitor the click locations of all pages quite accurately.

FeedbackArmy

You can run a quick usability test by submitting issues with your site and get 10 items of feedback. But don’t pay $15, if you want 50 pieces of feedback it’ll cost you $55.

Feng GUI

Feng GUI generates heat maps by simulating what human vision sees in the first 5 seconds. It provides testing services for designers and developers by analyzing viewing angles, brand benefits and predicting effects.

Five Second Test

Improve your landing pages by compiling a set of questions that users can answer in less than 5 seconds to focus on key content.

Google Site Search

Enhanced indexing of enterprise websites in Google Site Search; a hosted search solution that presents ad-free search results, increasing website conversions and sales, and reducing costs.

Kampyle

Kampyle allows you to place an online feedback button on your website. Clicking this button will pop up a survey form for visitors to provide feedback. Kampyle provides a feedback form template, you only need to make simple modifications, and Kampyle also provides rich feedback statistics functions.

Loop 11

With Loop 11, you can easily create a professional usability test, collect feedback and get quantitative usability data in a timely manner, and then see the results immediately. Supports over 40 languages.

OpenHallway

OpenHallway records user availability data, whether remote or local. The user's screen and voice will be recorded and uploaded to your account.

Silverback

A software for designers and developers to conduct usability testing by capturing screen activity, recording testers’ expressions and voices, with batch export capabilities and marking any noteworthy moments.

Site Tuners

It does this by guiding you through the conversion rate issues that exist on your landing pages and answering your specific conversion-related questions. Achieving the best conversion rates quickly and easily by optimizing your landing pages.

TechSmith

TechSmith is the world's leading provider of screen capture and recording software for personal and professional use. TechSmith products are commonly used by people to capture content from their computer screens. Morae is a great software for understanding your customers. One benefit of using Morae is that it automatically calculates and gives results and satisfaction, rather than just analyzing and reporting.

Usabilla

Usabilla helps website owners gain a deeper understanding of their customers, not just statistics. Collect visual feedback on web pages, mockups, wireframes, or any image.

User Testing

UserTesting observes users in their own environment, listens to their thoughts, and then forms conclusions.

Webnographer

It is a remote usability testing tool that tests the operability indicators of websites, web applications or prototypes in natural environments and captures users' thoughts through questionnaires.

Webtrends

The focus of optimization is to discover market potential and deliver precise content. Thousands of web-smart companies around the world, including more than half of the Fortune and Global 500 companies, rely on WebTrends to increase their website conversion rates, optimize their marketing effectiveness, and achieve higher returns on investment. As a leader in the global website analytics industry, WebTrends has become the most authoritative measurement standard in the web analytics industry with its numerous industry awards, comprehensive consulting services and unparalleled professional experience. Through its on-demand services and various software products, WebTrends helps users obtain accurate and actionable Web analytics data.

Website Optimiser

Website Optimizer is Google's free website testing and optimization tool. Using this tool, you can increase the value and traffic of your existing website without investing any money. Whether you're a marketing novice or an expert, you can quickly and easily increase your revenue and ROI by using website optimization tools to test and optimize your website content and design. Two types of experiments can be performed: A/B experiments and multi-version experiments.

These are all very useful tools, if you find better ones, remember to share them with us :)