Web page experience: planning and design

1. Clarify the design direction First, we should clarify which users we are designing for, understand these users, and then analyze the corresponding functions, interaction methods, and styles.
Secondly, you also need to understand the company's strategy. For example: if there are similar products popular in the market, differentiation is something the company must consider, and those who copy others will fail. The company’s market decisions must also be taken as a reference, otherwise the design may conflict with the market positioning, and it is the design that needs to be modified. After all, design serves the business.
2. Assume different plans and modify the design through comparative analysis We usually have many ideas when designing, and it is not easy to compare and analyze these ideas out of thin air. It is best to draw a sketch to facilitate comparison and discussion. By analyzing different ideas, we can eventually come up with a more satisfactory plan.
3. Be able to foresee the effects of the design plan This depends more on the designer’s understanding of users and the market. I have rich design experience, and a lot of design experience is gradually summarized from setbacks. Reasonable user research methods can provide a lot of basis for design. Design experience can help grasp the quality of design, understand the market, and determine the direction of development.
4. Make a "relatively satisfactory" design, but it cannot be the best . When we target users, it is impossible for the product to satisfy all users. We can only give priority to the middle users. At the same time, design expectations are limited by cost, technology, etc., so the design can only be "relatively satisfactory".
5. Ensure that the design plan is relatively balanced In order to ensure the feasibility of the design plan, we often have to balance relevant factors such as user needs, usage environment, development conditions, and business objectives. As a designer, we strive to maximize “user satisfaction” while ensuring feasibility.

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Web page experience: planning and design

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