<br />Related article: Analysis of Facebook's information architecture Original article: http://www.chouyu.com.cn/?p=102 Why is it easier to make friends on Facebook? What is the difference between Facebook and traditional BSP (Blog Service Provider)? Is it because it has both horizontal and vertical navigation? Is it because it has an aggregation page for the owner's information? Why is Facebook successful? What are the shortcomings? Facebook’s commercial success has made its chaotic design the emperor’s new clothes, and even if people don’t understand it, they dare not say anything about it. Let us set aside the complicated visual expressions on the web page and take a look at the skeleton behind the web page - Information Architecture (IA Information Architecture). We will gain a new perspective and all these questions will be answered. Traditional blog service providers (Blog Service Provider, referred to as BSP), such as: Qzone, Sina Blog, NetEase Blog... The blog services they provide not only provide each registered user with a blog space of their own, but also a platform for bloggers to communicate with each other. In other words, the information structure is: personal space community platform. What does a “personal space community platform” look like? Each blog exists independently of each other, and then a community platform aggregates these blogs together through content. ![]() The first one in the upper left corner represents the owner state. The owner can see all the services provided by the BSP, among which B, D, and E are the ones he has already used. The ones below are other people’s blogs. The contents of other people’s blogs vary. Some use photo albums, some use logs, and some use videos... Currently, most BSPs simply present ABCDEF to guests, regardless of whether the host uses them or not. The right half of the picture is the community platform, which uses content as the dimension to display content and then display users. For example, A stands for log. There will be a log column on the community platform, which displays many interesting logs. To read this log, you have to go to another person’s blog. Communication is achieved, and this is the value of the platform. Blogs were originally independent. It was only after BSP provided blog services that community platforms emerged, allowing users to find other people more easily. Not only can you write for others, but you can also easily find like-minded people and form a community among many bloggers. This structure has the following advantages :
Disadvantages of this "personal community platform" model : Communication between blogs is difficult. Each blog belongs to an individual. There are two ways to access another blog: 1. Through the names of friends and comment authors in the blog. I left a message on a blog, and people who read this message can enter my blog through the author's name of this message. 2. A link similar to "Enter the community platform" at the top of the page. The energy of both channels is very limited. Friends in the space are added by the owner himself. If the owner of this space is unpopular, has no friends, and no one leaves messages, then the first path is lost. The "Enter the community platform" link is just a link. You can't see anything before clicking it. Why should I click it? What's interesting about it? The above is the information architecture of traditional BSP. Now that we have understood this, let’s look at another relatively new architecture—the architecture of Facebook, Myspace, etc. Previous Page 1 2 3 Next Page Read More |
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