Design Tips: We think you will like it

<br />Looking at this title, you may find it familiar. Many websites provide similar recommended content. Is it possible to advertise in this way? Is recommendation an advertisement? Are recommendations based on item relevance necessarily beneficial to users?
It is not the content that users actively look for, but the content that designers intentionally push to users. Assuming that this information is called recommended information, then how should these recommendations be pushed? Of course, to put it simply, the recommended information should be moderate and timely. What is considered moderate?
There is a long-established bicycle shop in Qianmen, Beijing. When I was in high school, I once went there to buy bicycle accessories, including a fender for the rear wheel. I still remember this purchasing experience very clearly.
I entered the store, found the counter selling accessories, and described to the salesperson the accessories I wanted: mudguards for the rear wheels of a 26-inch vehicle. Issue invoice, pay, pick up goods, everything is normal. Holding up the fender, I asked the salesperson: Can it be installed? "Go out and turn right. There is a door in the alley. It is the repair store of our store. There are people who specialize in installation." I pushed the car, holding up the fender I just bought, and turned into the small alley. The repair store was easy to find. "Master, please install this fender for me." "Oh, okay. Hey? You don't have spokes?" (Note: Spokes refer to the electroplated iron bars connecting the fender and the rear axle.) "Ah? Oh. Do you have them in the store?" So I ran back to the store and bought two more spokes. Issue invoice, pay, and pick up goods. Before leaving, I asked the salesperson: "Do I need to bring my own screws when installing?" "How many do you want?" I was so smart! I almost made another trip.
Bicycle accessories are considered professional parts, and ordinary people are usually not that familiar with them. If the salesperson could ask one more question when I was buying the fender, it would save me a lot of trouble. Even if the customer doesn't need it, just asking one more question won't make the customer too offended. I didn't recommend it when I should have. ,

My door. This was taken indoors. The skills of those posting small advertisements are obviously higher than those in Beijing. It can actually be pasted inside the door, and it sticks quite neatly. The content of the advertisement is moving. I have moved many times in Shenzhen, and I was very anxious when I couldn’t find a moving company. But I don't need it at this moment, and I'm afraid no one would like to have such small advertisements posted on their door from time to time.
When I need to move and can't find a moving company, my immediate thought is to look for the property management of the community or the security guard at the gate of the community. I don't know where you would think of looking. Or maybe you thought of the bulletin board on the first floor? Of course you can also search online. That's another matter.
Either method is fine, but there is no need to post an advertisement on your door every now and then just because you are worried that you won't be able to find a moving company. By contrast, stuffing a fast-food restaurant takeout order through the crack in the door seems reasonable. There are many young people from other places who come to Shenzhen to work, and it is very common for them not to cook for themselves. For example, me. I've lived here for several months and the kitchen door has only been opened four times. Another time, the incident involved removing a light bulb from the kitchen. Because the light bulb in the toilet was broken and the kitchen light was useless, I took it down and replaced it in the toilet.
In the QQ Show Mall, after purchasing a single QQ Show item, the success page will recommend more complete outfits based on the user's gender:

Is this an appropriate recommendation at this time?
I just bought a pair of green pants and I was given a page like this. How should I feel? "These sets you recommended are really nice. Why didn't you recommend them to me earlier? If I buy this set again, my green pants won't match it. It's useless."
Amazon also recommends:

After putting a digital camera into the shopping cart, they recommended many products, "Customers who bought this product also bought:", "Customers who bought this product also bought in other categories:"... There were a lot of recommendations.
Obviously, in the process of entering the shopping cart, if the card user only looks at the purchase process, the payment success rate will be more or less reduced. However, if you recommend this product at this time, maybe 1 out of 100 customers will leave, but the other 99 people will buy more products, and the total amount will be higher than the total amount paid by the 100 people who directly enter the shopping cart. This is beneficial from the merchant's perspective, and it is also beneficial from the customer's perspective. For customers who just want to buy this camera, these recommendations are like the gum and chocolate in the supermarket checkout aisle. Maybe it would be nice to buy two pieces. This must be a topic of study in the field of Confucian classics. I don’t understand it. For me, I bought a camera to take pictures of the advertisements on the door (the picture above was taken with a mobile phone, and the light is obviously very dim, so the picture is very grainy). It is also necessary to buy a flash. If it wasn't recommended here, I would probably just buy it. If you buy a flash light again, you will have to pay for shipping again.
This recommendation is more appropriate.
When buying mudguards, it should be recommended but not recommended, which tires the customer's legs. The small advertisement on the door is inappropriate; the recommendations on QQ Show are inappropriate. It is not good for users and the business effect is not optimal. The existence of recommended information, whether it is an advertisement or a specific product, is not a problem in itself. The problem lies in when to recommend and to what extent. Watching the coverage of Chang'e's launch, the ad column next to it was selling cars... I'm not interested.

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