Personal opinion: Talk about design
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<br />Choose the most practical one to talk about. First of all, you should carefully choose the city where you work. This is an important factor that most people currently overlook. No matter your design ideas or development direction, they must rely on your city as a carrier. Second-tier cities are mostly home to primitive accumulation enterprises or factories of large companies. If you just want to make a living by creating software effects, this is your paradise. You can do this for 10 or 20 years, and you can call the shots in this second-tier city. But your company will never leave this province. It can be seen that people who deal with local enterprises and nouveau riche farmers all day long will eventually be assimilated. You can think of this as a process of accumulation, but you will gradually become more self-inflated and finally become comfortable with it. Everyone has their own opinion on the issue of academic qualifications. A simple example is that you are the head of a company. Would you rather recruit fresh graduates or practitioners with 4 years of experience? I believe most people would choose the latter. The reason is simple, you can use it right away. Directly create benefits. Choosing someone with experience can reduce risks and save you a lot of trouble. Of course, what is also lost is the company's future development prospects. If you think of your company as a production line, you only need to recruit people who are familiar with the craft and know a few software tricks. Then I am sure your company must be in the second-tier cities mentioned above. I do not deny the failure of domestic art education, but the people who choose this major, complete their studies, and finally come to your desk are not the majority. Everyone who has graduated from school knows that when you get together with your classmates one or two years later, there are very few people who are engaged in the design field. There are basically zero women. A design company is not a workshop and does not need repetitive technicians. If the customers and markets a company faces one year ago and one year later are the same, then the basic situation is destined to remain the same for at least the next 10 years. I admit that hiring fresh graduates is very risky, especially after the introduction of the Labor Law. This is a big blow to some companies that are used to employing students. But just one thing, never underestimate the explosive power of these kids. Take a look and see where the current computer design training classes are located? Most of them are in second-tier cities, because short-term crash courses can enable people to master the software quickly. And can produce corresponding effects to meet the aesthetic needs of this city. Well, now look at the car advertising and outdoor advertising in your city. That’s right, hospitals, abortions, weight loss, cell phone stores, local mall promotions. That's it. Red text on a blue background with a white border, a Japanese actress on the front page, and heart-wrenching calls for price cuts. You feel sick, but it lasts a long time. This means that sooner or later you will be engaged in this kind of industry. Otherwise you would have left long ago (someone will refute the market demand factor here, but I will talk about it later) Real estate advertising, I am not afraid of offending people. Now let’s go to the design area to check out the real estate’s DM and promotion. Each one is unique, each one has profound connotations, each one is prepared for a few people, and each one leads the industry. Are these the positionings that real estate developers give themselves? Do you think a nouveau riche real estate developer could come up with such beautiful and gorgeous words? Who is doing these things? The best-selling materials are patterns, landscapes, and sunsets. Who used the patterns on European women's chastity belts on real estate outdoor display boards? The area within dozens of kilometers is either rural areas or factory development zones. Who are the people who call this place XX villa XX manor? Consumers are not stupid. They all know that they are lying. Real estate developers want to cash out quickly, the government wants to develop quickly, and the people want to get housing quickly. We just lie quickly? I recommend people who like to use foreign pattern concepts in design to read "Comparison of Eastern and Western Patterns", written by Japan (Cheng Yifu) in 1996. Published by China Textile Press, this 18-yuan book can prevent you from beautifying your clients with patterns like chastity belts. People who like European style small villas. Please study world history and the evolution of medieval European architectural styles so that you can better integrate European styles into rural China. For the remaining people, you can have an in-depth chat with them. Even the dumbest customer knows your product better than you do. Feel free to ask any questions. Then, based on the actual situation, we will refine the local cultural connotations. Maybe you don’t make any money, or the order is blown. But you have made real progress. You experience real problems, real ways of thinking. For your future. . . Maybe it will help. Imagine that you make a gorgeous LOGO and album on your computer, but where are you going to realize it in the end? Yes, it is the workshop that makes those light boxes and plaques. The people you once laughed at with your colleagues, you will never be able to do without them. The ultimate purpose of design is to solve practical problems. Do you think picture albums can play a role in communication on computers? Will people understand the brand if the LOGO is placed on A4 paper? Take out the high school textbooks that you once despised. From editing, typesetting, proofreading, publishing, printing, distribution, to shelf putting, what’s next? With the marketing department chasing for payment and the bookstores overstocking the book, do you think it's easy to buy this book? From this point of view, we should stop talking about acrylic and blister packaging casually. The real craftsmanship is all over the Internet. Have you seen it? If ADOBE goes bankrupt, 50% of its domestic employees will lose their jobs, 30% will switch to CDR, and for 20% it makes no difference whether they use it or not, because they make a living with their brains. How to operate a digital camera without a photo studio? How to make CDR without LOGO? If the computer breaks down, should we just lie down on the bed and sleep? Chen Shaohua, chairman of the Jilin Province Photographers Association, used a 300-yuan mechanical film camera and a 486 to make the Shenzhen TV station logo. He described it in his blog, saying that the rendering step took almost half a day. Pen and paper are much older than computers. . . For example, there were no mice when Bauhaus was making things. Could Kandinsky have made points, lines and surfaces using RGB? Tools are used to reduce design difficulty, not to replace design ideas. It’s great that you made a LOGO, OK now pick up your pen and draw it. If you have problems with the effect of 2B pencil, it is not your fault. It's the software's fault. Previous Page 1 2 Next Page Read Full Article |
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