Good website copywriting and good user experience
|
Looking at a website is actually like evaluating a beautiful woman. When we look at the appearance, we often focus on the visual aspect. For example, the boss often says, "Make a few pages for me to see!" Second, look at the figure. Many people who pay attention to standards and SEO will pay attention to the good structure of the page. Third, look at the personality. A person's words and deeds can often reflect a person's personality. Website copy is the personality of the website. Good copywriting can not only convey information accurately, but also give users a good experience. Important but underappreciated website copywriting Website copywriting actually includes: website navigation, column titles, notification reminders including real-time prompts, warnings, status, and the most frequently appearing help. In most Internet companies, we have heard of product design, interaction design, visual design, and user experience. You have rarely heard of the position of copywriting design, right? The work of website copywriting is more often done by part-time designers and programmers. They will add the copy they think is appropriate where they think it is needed. The designer's emotional reminders and the programmer's blunt warnings that are close to machine language result in a website with a hundred different opinions. Most website copywriting has many problems and areas that need improvement: Website copy should be accurate, concise and easy to read The purpose of website copywriting is to convey a message to users, just make it clear. Nowadays, the copywriting of many websites is too wordy, and some of them are difficult to understand after reading for a long time. (Do I have a low IQ?)
This simple principle is: don’t say anything if you can, don’t use text if you can use pictures, and don’t use a paragraph if you can use a sentence . But be careful about accuracy and legibility. Especially when using pictures. The verbose Tang Monk was "optimized" in the later period:
Website copywriting should be unified Since most companies do not have someone specifically responsible for writing website copy, team members in various processes are writing copy part-time, resulting in copywriting with different accents. For example, when logging in: some people say account, some people say pass, and programmers will probably say id. Statements like this will confuse users. I also saw a promotional page for a virtual host, which said 150 yuan, but when I clicked on the details, I found out the price was 390 yuan! This may not be the scope of website copywriting. But unity is necessary. We do not commit to renounce the use of force. Ha ha. The website copy should be emotional The copywriting of a website is often used to prompt and help users complete a task. Most website copywriting is more like a robot doing your work. Hard and cold! For a negative example, look at the help centers of many websites! 1. Give users a sense of accomplishment: When users complete a goal after a series of operations, we should also be happy for them. At this time, don’t be stingy to give them a “Congratulations on your success.” . . , you can do it right now. . . Such prompts will make users feel a sense of accomplishment! 2. Encourage users to: The user accidentally makes a wrong operation (please note that this wrong operation is usually caused by our poor design), and you then unsympathetically give him a "You made a mistake!" Would it be frustrating? Good copywriting will generally tell you clearly what went wrong and encourage you to try again. Some websites also provide considerate reminders, for example: Forgot your password? 3. Timely marketing: Some websites give timely reminders: If you are not a user yet, why not take a few seconds to register one? (This kind of person really knows how to do business!) Since we are talking about the issue of login, let’s extend this topic. Many websites consider the problem of forgotten passwords, but rarely consider the problem of forgotten usernames. eBay has this design. 4. Considering users: We found that when publishing information on many websites, we often see prompts like this: Incomplete information will be deleted! Isn't this typical intimidation?
In fact, we know that one of the most troublesome things for information websites is false information, but we tell users in another way that the more complete your information is, the more credible your information will be! Would it be better? This is actually for the user's benefit from the user's perspective . The website copy should appear in the right place Sometimes when we go shopping in specialty stores, we often encounter a clerk who follows you and constantly introduces things to you. Although I understand their hard work and helplessness, I still hate this and will leave there as soon as possible. Sometimes it’s just the opposite. I like a product and want to find a salesperson to ask for the price, but I can’t find him! 1. Be low-key when helping and do not disturb users: In fact, the website copy should also appear in the right place at the right time. The principle of grasping the scale is that these texts will not cause interference when users use the website, which requires us to carefully consider the color, size and other forms of the texts. And where to put it, etc. 2. Appear at the right time, disappear at the right time, and users can find it quickly when they need help, and be able to help users solve problems. And after solving the problem, it is appropriate to disappear . I remember there was a website that couldn’t be closed after a login prompt appeared! Isn't this hooliganism? Website copywriting also needs to be interactive This interaction may be more about helping the copy, because help is often based on our own imagination of where we think help is needed. For example, Microsoft’s help will ask you at the end, is this answer helpful to you? This way users can interact with us. When the China Labor Network was redesigning, it discussed the improvement of the help center. My suggestion was to make a FAQ to list the common questions users have. It is convenient for users to find answers to some questions quickly. Then move the original huge and bloated help center into the forum. In this way, the originally rigid help center becomes interactive. If users don’t understand the help, they can ask questions below. Netizens can help answer them, and our customer service staff can also answer them! And the answers are accompanied by pictures and text! This way we are communicating with every user who needs help, and it can also help us continuously improve our rigid help. In fact, I have said so much just to make everyone pay attention to website copywriting, and website copywriting should be concise and accurate, friendly and timely, and help also requires interaction ! |
<<: How to use negative margin technology to achieve average layout in CSS
>>: iframe multi-layer nesting, unlimited nesting, highly adaptive solution
Recommend
Complete steps for deploying confluence with docker
Confluence is paid, but it can be cracked for use...
How to configure jdk environment under Linux
1. Go to the official website to download the jdk...
MySQL transaction details
Table of contents Introduction Four characteristi...
A brief summary of vue keep-alive
1. Function Mainly used to preserve component sta...
Solution to the VMware virtual machine prompt that the exclusive lock of this configuration file failed
After VMware is abnormally shut down, it prompts ...
Solve the problem that docker installation is completed and reported: bridge-nf-call-iptables is disabled
After the docker installation is completed on the...
What we can learn from Google's new UI (pictures and text)
The most significant website change in 2011 was Go...
Two simple menu navigation bar examples
Menu bar example 1: Copy code The code is as foll...
Detailed explanation of the principles and usage examples of MySQL join query, union query, and subquery
This article uses examples to illustrate the prin...
Install MySQL 5.7.17 in win10 system
Operating system win10 MySQL is the 64-bit zip de...
CSS inheritance method
Given a div with the following background image: ...
Introduction to the use of HTML element noscript
noscript definition and usage The noscript elemen...
Element avatar upload practice
This article uses the element official website an...
How to add and delete unique indexes for fields in MySQL
1. Add PRIMARY KEY (primary key index) mysql>A...
The process of JDK installation and configuration of environment variables under WIN10 (detailed version)
Table of contents 1. Download JDK (take jdk1.8.0 ...