The popularity of Chinese domain names in China has ushered in a new round of climax
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<br />Since the Ministry of Foreign Affairs and other central government agencies and local governments at all levels and other state organs and units took the lead in using Chinese domain names, the popularization of Chinese domain names in China has ushered in a new wave . It is reported that large state-owned enterprises such as Bank of China and Sinopec and traditional media industries have also started using Chinese domain names. Various signs indicate that Chinese domain names have passed the stage of concept cultivation and entered the period of popularization and application. The large-scale application of Chinese domain names is attributed to today's "attention economy" and "eyeball economy". Different from traditional English domain names which are composed of a string of letters, numbers and other symbols, Chinese domain names use Chinese people's own symbols - "Chinese characters" as the components of domain names. With the unique connotation and charm of Chinese characters, as well as their unique affinity to Chinese people, Chinese domain names can be quickly remembered and quickly entered and accessed. At the same time, using a Chinese domain name can better highlight the owner's Chinese sentiment and cultural heritage, thereby generating a stronger and deeper response in the Chinese Internet market. Domain name registration service provider Times Internet (www.now.cn) pointed out that "to a certain extent, the popularity of Chinese domain names can help netizens reduce their dependence on search engines." In the past, even for portal websites such as Alibaba, many netizens still needed to search for "Alibaba" in the search engine and then click to visit. After an enterprise or organization activates the Chinese domain name, visitors can access the website directly by simply entering the Chinese domain name of the website in the address bar of the browser, without having to perform cumbersome operations through search engines. In the future, Chinese domain names will surely become the first choice for major website promotion and Internet users to surf the Internet. Microsoft's new browser IE7 provides comprehensive support for Chinese domain names, which to a certain extent highlights the importance the world attaches to Chinese domain names. More importantly, Microsoft IE7 has now abandoned the genuine verification operation required during installation. Even pirated users can update to the new version of IE, which makes IE7 popularize several times in a short period of time. It can be seen that IE7 will become a powerful "booster" for the popularization of Chinese domain names. |
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