A must-read career plan for web design practitioners
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Original article, please indicate the author and source when reprinting! Web design is undoubtedly a technology, and its career positioning is website design, website artist, web editor, etc. Many higher-level technical personnel can get good positions and salaries, but most people may not be able to reach this level. For example, for the position of artist, better websites require artists to have artistic skills and hand-drawing ability, and most artists who change their careers find it difficult to meet this requirement. I have been engaged in web teaching for many years. Many students are unable to engage in technical jobs after completing their studies. On the one hand, it is a problem of the job market. Although it seems that there are many web design positions, after carefully analyzing these positions, you will find that most of the positions require specialization, precision, and depth. Otherwise, there will be no stable income expectations. In addition, the Internet industry is developing too fast, and new technologies are constantly emerging. If you do not study for half a year, you will feel that you are regressing. So should I continue studying or change careers? If you have a strong interest in related technologies and have a good foundation, then continue to learn. However, you should not be too general in your studies. Instead, you should strive to be specialized and precise: it is very important to be good at one thing rather than being good at everything. If your technical development is limited, lacks stamina, or goes against your career plan, then you need to consider transformation. By using technology as a foundation and then turning to other areas of work, you will be more competitive than many pure management or marketing talents and will be able to get started faster. What kind of career is suitable for web technicians to quickly transform? manage? Management requires the accumulation of experience. Without a lot of practical experience, it is difficult to engage in management work. How is the market? The concept of market is too broad. Market is actually marketing. If we take into account the technical foundation of web design, it is most appropriate to transform it into network-based marketing: what people usually call Internet marketing. For many people, Internet marketing may not be specific enough and is just a term in the traditional sense, but this is a misunderstanding: Internet marketing is a marketing management based on a variety of technologies. Many companies cannot make good use of the Internet for publicity and promotion, mainly because they do not understand it. There are many technologies involved in Internet marketing, such as: search engine optimization, bidding advertising, online advertising, online research, community marketing, blog marketing, etc. These are like technology but not purely technical jobs. They are especially suitable for some students who have a basic knowledge of web design. They can easily get started after professional training or a certain amount of research and practice. If you learn one or two of these Internet marketing techniques, you won't have to worry about employment issues anymore. For example, search engine optimization, also known as SEO, is a very hot profession at present. Many companies hire optimization experts with high salaries to do long-term optimization work. Large domestic portals and industry websites have their own SEO teams, and many individual webmasters rely on SEO technology to build their own websites for profit. Another example is online advertising. If you can systematically master the characteristics, value and selection of online advertising, and understand how to monitor the effectiveness of advertising, you can then deliver and maintain online advertising for your company. A very simple example is, if you have a better understanding of Google Adwords and study its advertising patterns and effects, the same advertising costs will produce a big difference. Some companies spend ten thousand yuan on advertising to bring in fifty valid inquiries, while some companies can achieve this effect with five thousand yuan. This is the difference between knowing how to do it and not knowing how to do it. The existence of more than 200 million Internet users in China cannot be ignored by any company. All companies, individuals, products and projects will be inseparable from the Internet. The Internet will be an omnipresent platform. Companies need to develop, products need to be sold, websites need to be promoted, activities need to be carried out, governments need to tackle key problems, and relationships need to be communicated. All of these require the use of the Internet. However, there is a particular shortage of professionals in Internet marketing. Some experts estimate that the gap in professionals in Internet marketing could reach millions in the next few years. Based on web design, and with comprehensive knowledge of online research, online advertising, search engine engines, marketing website construction, and integrated marketing communications, you will be an Internet marketing engineer with comprehensive abilities, engaged in a specific job or conducting comprehensive network operations and promotions. In a world where the Internet is everywhere, you have unlimited imagination and immeasurable development prospects. |
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